How do you go about marketing to ideal clients? I recently had a conversation with a close friend. She’s been a business owner for decades, but her business has shifted its focus over time. One throughline has been helping people through one-on-one appointments. Recently, she found that people

How to Slay the Five Dragons of Content Writing The following blog about content writing is written by guest blogger, SEO master, content queen, and colleague Jenn Read of Solyndria Creative. The audience for it is marketers like me and the people we hire who write content for a living, but many of

Do you know your website’s purpose? I spend a lot of my time on the Internet. Though I do some print-based or other writing, most of my work is social media and website marketing. When I’m not writing for the web, I’m researching on it.  I research my clients’ fields. I

Why Use Professional Marketing for Your Business?  There was a time when you could sell your business or product by going out and speaking directly to the people or companies that needed it. True, not everyone wanted to speak to a salesperson, but it was a valid way to make a living. 

Telling your story is kind of my thing. In my previous life, I was a sketch comedian. I performed improv comedy and wrote and performed sketch comedy. It was fun and creative but not very lucrative.  But this isn’t my story. It’s Saint Patrick’s. Well, kind of. And that’s

Happy Valentine’s Day, Roanoke! Social Media Marketing is bringing the woo.  Relationships are all about good communication and give and take. That’s as true for your personal relationships as your business ones. A good relationship with your client benefits both of you.  But

Lines are powerful, particularly in time. The idea of a fresh start is so appealing that every December 31, people commit to how the next year will be different from the one before despite the delineation between the two being entirely artificial. So how can you use New Year’s marketing? 

The late great Tom Petty said, “the waiting is the hardest part.” Living legend Stephen King says it’s the moment before you start. But maybe they’re both right because if you look at the spirit beyond the wordsmiths’ prose, it can sometimes mean the same thing, at

In November, POP dedicates a blog to being grateful. Here's what we appreciate for our business and community.

Put Bulls have a marketing problem. If you're not telling your company's story, you do too.