Happy Valentine’s Day, Roanoke!
Social Media Marketing is bringing the woo.
Relationships are all about good communication and give and take. That’s as true for your personal relationships as your business ones. A good relationship with your client benefits both of you.
But when you’re in the courtship stage of a relationship, part of bringing the woo is letting your client know about you while showing them that you’re the right one for them.
And what is marketing if not wooing?
Bring the Woo!
When you’re using social media for your marketing, there are two things you need to do to be successful – be helpful and be personal. Being personal is like the part of a first date when you’re talking about yourself. Being helpful shows your prospective client you’re the prospective suitor who meets their needs best.
You Might Not Know This About Me, But….
I’ve said it before, and I’ll repeat it. Social media marketing needs to be social. That means sharing things about you and your company.
Got a funny story? Share it!
Did a customer experience touch you? Even better!
Got an office pet? You can’t do any better than that!
With that said, don’t pander.
The personal part of social media marketing should be genuine. Don’t try to project an image that isn’t you. Customers are savvier than ever and can smell phoniness from a mile away. Be real.
But Don’t Peacock
While talking about yourself is good, don’t overdo it. And when you do share information about yourself, don’t make it anything sale-sy. Very little of your social media content should be a direct appeal to using your company or product.
Again, keep it personal.
At the same time, remember that much like when you begin a relationship, you want to show interest in the other party. So the most significant percentage of your marketing should be about your client or your potential client.
How Do You Make it About the Client?
In dating, you ask questions. In social media marketing, that can be a good strategy, at least for part of your social marketing. Of course, it works better if you have an engaged audience.
You can always offer incentives for engaging with your content, like a free service, an add-on, or even a giveaway raffle. But you can’t only ask questions, either.
On social media, a big part of what you do is show your clients how you already know them.
Social Media Marketing Is About You, But It’s Really About Them
The best marketing solves a problem.
If you show your potential clients that you understand their needs and know how to make their lives easier, they will see you as a potentially good fit for them.
There’s More Where That Came From!
Another great way to show your clients you care and understand them? Take another cue from dating! Give little gifts.
For your Valentine, you may have offered flowers and chocolates. But, for your potential clients, give them something they can use: information!
At least half of my social media marketing posts are advice.
I give away free information on how clients can market themselves. I’m doing it right now.
That may seem counterintuitive, but it really isn’t. Chances are, if you’re not ready to hire someone for your marketing, you will be marketing yourself. And you won’t have a great idea how.
If I can help you, you’ll come to trust me.
If one day you decide to work with me, that’s amazing! If not, even you reading my page increases my reach. If nothing else, I’ve helped someone who was not going to hire anyone like me to succeed.
Ideally, once you’re successful, you’ll want to have someone you trust market for you. And who do you trust? The guy who helped you!
Giving away free advice also tells your potential clients something else:
There’s more where that came from.
What I give away is the process. But not everyone can master it. And many who can don’t have the time to do it on their own.
Every one of us has a finite amount of time.
They Might Also Realize They Don’t Want to Do It.
Those on the fence about using your service or going the DIY route may decide that it’s not worth it and use you after all.
You Still Need Sales!
Your marketing is the foot in the door. But you still need a sales process.
Marketing typically doesn’t close the deal. Even if it does, just like in a relationship, just because someone wants to be with you doesn’t mean it’s a good fit.
Your sales process should not only close the deal. It should make sure every relationship will be beneficial to both parties.
Social Media Marketing Give and Take
Good relationships are about give and take, and good stories have endings that call back to the beginning. So we hope this Valentine’s Day-inspired blog helped you understand how to show your clients that you care and ensure the relationship will be good for both of you before you commit.