POP Marketing Blog and News

Holiday Marketing, Marketing, Social Media

Holiday Marketing: Thanksgiving & Beyond

November is my favorite month of the year. I have both personal and general reasons. The weather is perfect. It includes my favorite meal of the year. And it’s the month I got married. November also ushers in the winter holidays and happens to have my favorite one. What does that have to with

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3 Tales of a Small Business Marketing Mistake

A Small Business Marketing Mistake Can Be Scary… Seeing as how we’re in spooky season, this month POP is doing something a little different with our blog. What follows are three cautionary tales of a scary small business marketing mistake.  Marketing is tough work, particularly when

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Struggling to blog (blogging helps your business)
Blogging, Marketing

4 Ways Blogging Helps Your Business

Blogging well takes time. Professional blogs take money. Is it worth it? You may have found yourself asking if blogging helps your

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2QC, Marketing, Social Media

The 2QC Marketing Formula

What is POP’s 2QC Marketing Formula? When I first starting writing for people, I asked my friends and customers about their experiences with other marketing companies. I wanted to know what they had liked and what they hadn’t. I was trying to create a winning and effective marketing formula.

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